FUNDAY Sweets
Description
Natural hard candies and lollies made with premium ingredients like tapioca starch and chicory root fibre, sweetened with stevia. Contains up to 91% less sugar than regular lollies and uses natural colors and flavors from real food sources like strawberries, carrots, and spirulina.
Market positioning
Premium natural candy brand positioned as a healthier alternative to traditional confectionery
Use cases
Health-conscious consumers looking for lower sugar candy alternatives, people seeking natural ingredients in confectionery, and those wanting to reduce sugar intake while still enjoying sweets
Features
Significantly lower sugar content (91% less)
Natural ingredients and colors
Gut health benefits from prebiotic fiber
No artificial additives
Strong brand positioning in health-conscious market
Variety of products (fruity, sour, chews, hard candy)
Subscription service for customer retention
Australian-made focus
Pros and cons
Based on: (AI summary)
Pros
- Significantly lower sugar content (91% less)
- Natural ingredients and colors
- Gut health benefits from prebiotic fiber
- No artificial additives
- Strong brand positioning in health-conscious market
Cons
- Higher price point than conventional candy
- Limited to Australian market primarily
- May have different taste profile due to natural sweeteners
- Smaller scale compared to major candy manufacturers