Häppy Candy Vegan Gummies
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Description
Vegan gummies with 70% less sugar, formulated with non-GMO ingredients, natural colors, chicory root prebiotic fiber, and zero artificial sweeteners or sugar alcohols.
Market positioning
Growing vegan functional confectionery brand with strong retail presence
Use cases
Health-conscious snackers, particularly millennials and Gen Z seeking vegan and low-sugar alternatives
Features
Significant sugar reduction (70%)
Wide retail distribution (41+ U.S. retailers)
Available on major platforms (Amazon, soon Walmart)
Clean ingredient profile
Prebiotic fiber for digestive health
Pros and cons
Based on: (AI summary)
Pros
- Significant sugar reduction (70%)
- Wide retail distribution (41+ U.S. retailers)
- Available on major platforms (Amazon, soon Walmart)
- Clean ingredient profile
- Prebiotic fiber for digestive health
Cons
- Limited geographic presence (mainly LA, Chicago, New York)
- Newer brand with limited market history