Too Good To Go

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Description

A digitally enabled food sharing platform that connects users with restaurants and food providers to reduce food waste by offering surplus food at discounted prices

Market positioning

Leading food sharing platform in Europe with strong adoption but room for performance improvement

Use cases

Consumers looking for discounted food and businesses wanting to reduce food waste

Features

Successful adoption rate and growing user base
Effective marketing strategy
Significant contribution to circular economy through food waste reduction
Strong social impact as anti-waste movement
Established presence in multiple countries including Italy

Pros and cons

Based on: (AI summary)

Pros

  • Successful adoption rate and growing user base
  • Effective marketing strategy
  • Significant contribution to circular economy through food waste reduction
  • Strong social impact as anti-waste movement
  • Established presence in multiple countries including Italy

Cons

  • Relatively low amount of food waste prevented per user
  • Knowledge-enhancing activities need strengthening
  • Performance can be significantly improved despite adoption success
  • Limited to surplus food availability from partner businesses