CASE Alumni Engagement Metrics Framework
Description
A comprehensive framework for measuring alumni engagement across four modes: philanthropy, volunteer, experiential, and communication. The framework includes annual surveys, benchmarking reports, and data portal access to help institutions measure and improve alumni relationships.
Market positioning
Industry leader and standard-setter for alumni engagement measurement in higher education
Use cases
Educational institutions, colleges, universities, and research institutions globally seeking to measure and improve alumni engagement
Features
Industry-standard framework adopted globally
Large participant base (350+ institutions)
Comprehensive four-mode measurement approach
Longitudinal data collection (fourth year running)
Global reach across 17 countries and five regions
Peer benchmarking capabilities
Professional development through cohort discussions
Modern alternative to outdated alumni participation metrics
Industry-standard framework developed by volunteer task force
Comprehensive four-mode engagement model
Strong focus on data-driven decision making
Established credibility in educational advancement sector
Provides clear guidelines for data collection and reporting
Enables benchmarking across institutions
Supports transition from data-adjacent to data-informed approach
Pros and cons
Based on: (AI summary)
Pros
- Industry-standard framework adopted globally
- Large participant base (350+ institutions)
- Comprehensive four-mode measurement approach
- Longitudinal data collection (fourth year running)
- Global reach across 17 countries and five regions
Cons
- Requires CASE membership for full access
- Limited to educational institutions
- Annual survey cycle may not capture real-time changes
- May not be specifically adapted for research institutions like KOF
- Cohort sessions have limited capacity (15 institutions max)