Schwarzkopf Keratin Color
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Description
Permanent hair color cream with keratin that provides gray coverage and reduces breakage while delivering vibrant color results
Market positioning
Premium hair coloring brand with keratin benefits
Use cases
Consumers seeking hair coloring with strengthening benefits and gray coverage
Features
Award-winning product (Glamour, Cosmopolitan, Ebony, Shop TODAY)
Combines coloring with hair strengthening
Reduces breakage
Strong brand recognition
Pros and cons
Based on: (AI summary)
Pros
- Award-winning product (Glamour, Cosmopolitan, Ebony, Shop TODAY)
- Combines coloring with hair strengthening
- Reduces breakage
- Strong brand recognition
Cons
- Limited to coloring function
- May require professional application for best results