Ready-to-Drink Yerba Mate Beverages
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Description
Ready-to-drink yerba mate beverages that saw 24% global growth with over 740 new SKUs launched in 2023
Market positioning
Growing segment with multiple competitors
Use cases
Health-conscious consumers, young adults aged 18-35, urban markets
Features
24% global growth in RTD segment
Over 740 new SKUs launched in 2023
High antioxidant content
Natural caffeine source
Growing market acceptance
Pros and cons
Based on: (AI summary)
Pros
- 24% global growth in RTD segment
- Over 740 new SKUs launched in 2023
- High antioxidant content
- Natural caffeine source
- Growing market acceptance
Cons
- Market fragmentation with many new entrants
- Regulatory restrictions in some markets
- Import dependency in non-producing countries