Ready-to-Drink Yerba Mate Beverages

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Description

Ready-to-drink yerba mate beverages that saw 24% global growth with over 740 new SKUs launched in 2023

Market positioning

Growing segment with multiple competitors

Use cases

Health-conscious consumers, young adults aged 18-35, urban markets

Features

24% global growth in RTD segment
Over 740 new SKUs launched in 2023
High antioxidant content
Natural caffeine source
Growing market acceptance

Pros and cons

Based on: (AI summary)

Pros

  • 24% global growth in RTD segment
  • Over 740 new SKUs launched in 2023
  • High antioxidant content
  • Natural caffeine source
  • Growing market acceptance

Cons

  • Market fragmentation with many new entrants
  • Regulatory restrictions in some markets
  • Import dependency in non-producing countries