Chai Connect: Home Kitchen Network
Summary
My company, Chai Connect, is developing a home kitchen network app to help Indian food lovers and commuters in Switzerland access authentic chai and homemade meals with a GPS-enabled platform connecting them directly to local home cooks in their neighborhood.
Problem statement
Customers struggle with finding authentic Indian chai and food options while commuting in Switzerland which causes them to miss familiar comfort foods and settle for less satisfying alternatives.
Solution
A mobile app that connects Indian food lovers in Switzerland with local home cooks who prepare authentic chai, snacks, and meals from their kitchens. Users can browse nearby providers via GPS, place orders through the app, and pick up freshly prepared food directly from the cook's residence. This creates a community-driven marketplace where home cooks can monetize their culinary skills while providing convenient access to authentic Indian cuisine for busy commuters.
Growth metric
The key metric to focus on is monthly active home kitchen providers. To scale this metric to affect 1 million people, the company should implement a tiered commission structure that rewards high-performing kitchen providers with better rates and priority placement in the app, and establish partnerships with Indian cultural associations and community centers across Switzerland to recruit authentic home cooks who can serve as trusted kitchen providers.