Ginger Shot Pre-Workout Booster
Summary
My company, Ginger Shot Pre-Workout Booster, is developing a natural pre-workout supplement to help fitness enthusiasts and athletes maximize their workout performance with a potent blend of ginger, caffeine, and amino acids.
Problem statement
Customers struggle with low energy and poor performance during workouts which causes ineffective training sessions and reduced fitness progress.
Solution
A concentrated ginger shot beverage that combines natural ginger extract with caffeine and amino acids to provide clean, sustained energy for workouts. The product delivers the anti-inflammatory benefits of ginger alongside performance-enhancing ingredients in a convenient, quick-consumption format that can be taken 15-30 minutes before exercise.
Growth metric
The key metric to focus on is monthly recurring customers (subscription retention rate). To scale this metric to affect 1 million people, the company should establish a subscription-based delivery model targeting fitness enthusiasts and gym-goers, and partner with major fitness chains and supplement retailers to distribute samples and convert users to regular subscribers.