KOF Alumni Engagement Metrics Framework
Summary
My company, KOF ETH Zurich, is developing an Alumni Engagement Metrics Framework to help applied research institutions build and measure effective alumni networks with evidence-based engagement strategies and validated measurement tools.
Problem statement
The KOF (Konjunkturforschungsstelle) struggles with the lack of formalized structures and strategic instruments for systematic alumni engagement and stakeholder management, which prevents them from building an effective alumni network and measuring engagement success.
Solution
Develop a customized alumni engagement measurement framework for KOF by adapting the proven CASE Alumni Framework through theoretical foundations (Self-Determination Theory and Social Exchange Theory) and empirical validation via alumni surveys and expert interviews. This framework will provide KOF with specific, evidence-based metrics to systematically measure and strategically influence alumni engagement from the network's launch phase. The solution includes actionable recommendations for positively impacting key engagement dimensions identified as most relevant for KOF's applied research context.
Growth metric
The key metric to focus on is Alumni Engagement Score (measured through the adapted CASE framework combining frequency of interactions, depth of involvement, and value exchange between KOF and alumni). To scale this metric to affect 1 million people, the company should create a digital platform that enables KOF alumni to share economic insights and research findings with their professional networks, and establish a certification program that trains alumni to become economic literacy ambassadors in their respective industries and regions.