MerchCraft Social Commerce Platform
Summary
My company, MerchCraft, is developing a social commerce platform to help content creators and entrepreneurs monetize their brand by selling custom merchandise with seamless integration across social media platforms like TikTok Shop and Instagram.
Problem statement
Customers struggle with the complex process of creating, customizing, and selling merchandise across multiple social commerce platforms which causes them to miss out on revenue opportunities and limits their ability to monetize their social media presence.
Solution
MerchCraft is a social commerce platform that enables users to design custom merchandise using intuitive design tools, then automatically list and sell their products across social media marketplaces like TikTok Shop and Instagram Shopping. The platform handles production, fulfillment, and inventory management while providing seamless integration with social media selling channels. Users can focus on creating and marketing their designs while the platform manages the technical and logistical aspects of running an online merchandise business.
Growth metric
The key metric to focus on is monthly active creators (users who successfully configure and list at least one merchandise item for sale per month). To scale this metric to affect 1 million people, the company should implement viral referral incentives where creators earn commission bonuses for bringing new sellers to the platform and develop AI-powered design templates with trending social media content integration that makes merchandise creation effortless for non-designers.