Protein Power Hair Care
Summary
My company, Protein Power Hair Care, is developing a protein-enriched hair care line to help people with damaged or weak hair restore strength and vitality with scientifically-formulated protein treatments that rebuild hair structure from within.
Problem statement
Customers struggle with weak, damaged, or brittle hair which causes breakage, lack of shine, and difficulty maintaining healthy-looking hair.
Solution
A specialized hair care line featuring protein-enriched shampoos, conditioners, and treatments that strengthen damaged hair by replenishing lost proteins in the hair shaft. The products use hydrolyzed proteins that penetrate deeply to repair weak, brittle, or chemically-treated hair, restoring elasticity and reducing breakage. This targeted protein therapy system provides salon-quality hair reconstruction that customers can use at home for visibly stronger, healthier hair.
Growth metric
The key metric to focus on is monthly recurring customers (subscription retention rate). To scale this metric to affect 1 million people, the company should develop a subscription-based delivery model that automatically ships personalized protein hair care products every 4-6 weeks based on individual hair analysis, and establish partnerships with hair salons and beauty professionals who can recommend and distribute the products as part of ongoing hair care regimens.