PureFlow UV Water Bottle
Summary
My company, PureFlow, is developing a smart reusable water bottle to help environmentally conscious consumers access safe, clean drinking water anywhere with integrated UV-C sterilization and filtration technology while eliminating single-use plastic waste.
Problem statement
Customers struggle with accessing safe, clean drinking water when using reusable bottles which causes health concerns and forces them to rely on environmentally harmful single-use plastic bottles.
Solution
The PureFlow UV Water Bottle combines a built-in UV-C sterilization system with a detachable charcoal filter to eliminate harmful bacteria, viruses, and contaminants from any water source in real-time. Users simply fill the reusable bottle with water from taps, wells, or natural sources, activate the UV sterilizer with a button press, and drink clean, safe water within minutes. This eliminates the need for single-use plastic bottles while ensuring access to purified water anywhere.
Growth metric
The key metric to focus on is monthly active users (people regularly using their PureFlow UV Water Bottle). To scale this metric to affect 1 million people, the company should partner with outdoor recreation retailers like REI and camping gear distributors to reach adventure enthusiasts who prioritize water safety, and establish corporate wellness partnerships with companies to offer PureFlow bottles as employee health benefits or branded corporate gifts.