Side Hustle Marketing Launch Course
Summary
My company, Side Hustle Marketing Launch Course, is developing a comprehensive marketing course to help aspiring entrepreneurs and passionate individuals launch their side hustles and passion projects with clear, actionable strategies and step-by-step guidance on where to start.
Problem statement
Customers struggle with knowing how to effectively market their side hustle or passion project which causes them to remain stuck in the planning phase without gaining traction or customers.
Solution
A comprehensive online course that provides step-by-step marketing guidance specifically designed for side hustle entrepreneurs, covering essential topics like target audience identification, budget-friendly promotion strategies, and launch timeline planning. The course includes practical templates, checklists, and real-world case studies to help participants create and execute their marketing plan from day one. Students receive actionable frameworks they can immediately apply to their specific side hustle, eliminating the guesswork and overwhelm of where to begin their marketing efforts.
Growth metric
The key metric to focus on is course completion rate (percentage of enrolled students who complete the entire course). To scale this metric to affect 1 million people, the company should create a tiered content strategy with free introductory modules that lead to premium courses, and implement a referral program where successful course graduates earn commissions for bringing in new students.