EatSlow: Visual Pace Tracker
Summary
My company, EatSlow, is developing a visual pace tracking iPhone app to help people who eat too quickly develop healthier eating habits with real-time visual feedback and speed measurement.
Problem statement
Customers struggle with eating too quickly which causes poor digestion, overeating, and reduced meal satisfaction.
Solution
EatSlow is an iPhone app that uses your device's camera and motion sensors to track how quickly you're eating during meals, providing real-time visual cues like color changes or progress bars to encourage slower eating. The app alerts users when they're eating too fast and guides them to pause between bites, helping develop healthier eating habits that improve digestion and portion control.
Growth metric
The key metric to focus on is daily active users (DAU) who complete at least one meal tracking session. To scale this metric to affect 1 million people, the company should integrate with popular health and fitness apps like MyFitnessPal and Apple Health to tap into existing user bases, and partner with healthcare providers and nutritionists who can recommend the app as part of mindful eating programs for patients with digestive issues, weight management goals, or eating disorders.